In Times Past, Developing and Implementing the "Right" Marketing Strategy

question 1

Multiple Choice

In times past, developing and implementing the "right" marketing strategy was all about __________. In today's economy, however, that emphasis has shifted to developing strategies that attract and retain customers over the long term.

• A) aggressive direct selling in order to maximize sales volume
• B) creating a large number of transactions in order to maximize the firm's market share
• C) conducting extensive research to discover customer needs
• D) making the highest quality product
• E) making products of moderate quality that could be sold at the lowest possible price

---

Definitions:

Shame and Doubt

A stage in Erikson's psychosocial development theory where toddlers learn to exert their will and develop a sense of autonomy, or experience doubt about their abilities.

Self-Recognition

The ability to recognize oneself as an individual, separate from others, often tested through mirror self-recognition tasks.

Kübler-Ross

Refers to the Kübler-Ross model, also known as the five stages of grief, which outlines the progression of emotions experienced by terminally ill patients or by people who have lost a loved one.

Refusal

The act of declining or rejecting a request, offer, or suggestion.