In Times Past, Developing and Implementing the "Right" Marketing Strategy

question 1

Multiple Choice

In times past, developing and implementing the "right" marketing strategy was all about __________. In today's economy, however, that emphasis has shifted to developing strategies that attract and retain customers over the long term.

• A) aggressive direct selling in order to maximize sales volume
• B) creating a large number of transactions in order to maximize the firm's market share
• C) conducting extensive research to discover customer needs
• D) making the highest quality product
• E) making products of moderate quality that could be sold at the lowest possible price

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Definitions:

Lagos

The largest city in Nigeria and one of the largest in Africa, known for its significant economic and cultural impact.

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The act of representing information or a process using a drawing, chart, or plan to illustrate the relationships among parts.

Propositions

Statements or assertions that express a judgement or opinion.

Premises

Statements or assertions in an argument that serve as the foundation or reasoning towards the conclusion.