In Which of the Following Situations Would a Customer Become

question 18

Multiple Choice

In which of the following situations would a customer become more tolerable of weak or poor product performance?

• A) When the customer is in a hurry.
• B) When the customer's personal needs are high.
• C) When the purchase situation is highly involving.
• D) When the customer has fewer product alternatives.
• E) When the purchase is for a special occasion.

---

Definitions:

Cortisol

A steroid hormone produced by the adrenal glands, involved in the body's stress response as well as metabolism and immune function.

Glucagon

A hormone produced by the pancreas that raises blood glucose levels, acting as an important counter-regulatory hormone to insulin.

Insulin

A substance created by the pancreas that controls the levels of sugar in the blood, helping glucose to be absorbed by various tissues.

Prostaglandins

Local hormones derived from lipid molecules. Prostaglandins typically do not travel in the bloodstream to find their target cells because their targets are close by. These hormones have numerous effects, including uterine stimulation during childbirth.