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Discuss the Strategies That Can Be Used to Enhance and Maintain

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Essay

Discuss the strategies that can be used to enhance and maintain customer relationships. Identify the key advantages and disadvantages of each strategy, as well as examples of the marketing tactics that my be used.


Definitions:

Revenue Journal

An accounting journal used to record the company's revenue transactions systematically.

Office Equipment

Fixed assets intended for use over a long period of time for the purpose of performing office-related tasks.

Services Rendered

Work or services provided by a business or individual, typically in exchange for payment.

Cash Payments Journal

A financial accounting journal used to record all transactions that result in cash payments, including operating expenses, asset purchases, and debt repayments.

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