If a Researcher Is Interested in Investigating Whether or Not

question 27

Multiple Choice

If a researcher is interested in investigating whether or not consumers like, are or not interested in a new package for Kellogg's Corn Flakes, the researcher should focus on measuring

• A) motivation.
• B) intention.
• C) attitude.
• D) personality.
• E) demographics.

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Definitions:

Experimental Group

In research, the group of participants that receives the treatment or intervention being tested, contrasted with the control group.

Independent Variable

The variable that is intentionally changed or manipulated in an experiment to observe its effect on the dependent variable.

Dependent Variable

In experimental and statistical research, the variable being tested and measured, subject to change under the influence of the independent variable.

Hypothesis

A proposed explanation for a phenomenon, made as a starting point for further investigation.