An Entrepreneur Is Able to Analyze Traffic Patterns and Consumer

question 36

Multiple Choice

An entrepreneur is able to analyze traffic patterns and consumer demographics (including income, ethnicity, age) to identify the best site for her new upscale Italian restaurant. Mapping software, often called______________, allows her to easily combine demographic data with geographic information.

• A) Marketing information system
• B) Management information system
• C) Business locator software
• D) Geographic information system
• E) None of the above.

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Definitions:

Clemency

A mercy or leniency granted to a convicted individual, often resulting in a reduction of their punishment.

Dwight Eisenhower

The 34th President of the United States (1953–1961), who was a five-star general in World War II and served as Supreme Commander of the Allied Expeditionary Forces in Europe.

Sense of Pride

A feeling of deep satisfaction derived from one's own achievements, the achievements of those with whom one is closely associated, or from qualities or possessions that are widely admired.

Disappointment

the feeling of sadness or displeasure caused by the nonfulfillment of one's hopes or expectations.