A Common Segmentation Base for Firms That Takes into Account

question 21

Multiple Choice

A common segmentation base for firms that takes into account the industry designation or designations of its customers is:

• A) Dun & Bradstreet global commercial database
• B) Standard Industrial Classification system
• C) Nielsen's PRIZM system
• D) NAICS
• E) Arbitron rating system

---

Definitions:

Certified

Official recognition that an individual, product, or organization meets the standards established by a regulatory or accrediting agency.

Benefit Corporation

A type of business structure that aims to create general public benefit in addition to generating profit for shareholders.

Stakeholder Commitment

The support and engagement of individuals or groups who have an interest in the success of a project, initiative, or organization.

Traditional Education

A form of learning that takes place in a structured educational system, typically involving face-to-face instruction in schools or universities.