When Using External Secondary Data from Published Sources, the Fundamental

question 19

Multiple Choice

When using external secondary data from published sources, the fundamental problem is identifying and accessing what is there. The first step in this process should be:

• A) Compiling the literature you have found
• B) Begin the search process
• C) Develop a list of key terms and authors
• D) Identify what you want to know and what you already know about your topic
• E) Enlist the assistance of a reference librarian

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Definitions:

Merchandise

Goods that are bought, sold, or traded, often within the context of retail.

Service Satisfaction

The level of contentment customers feel with the quality and delivery of a service, often reflecting their likelihood to use the service again.

Utilitarian Needs

Needs motivating the consumer to purchase something practical and functional.

Cycle

A sequence of events or processes that recur regularly, returning to the starting point and often leading to predictable outcomes.