The Nielsen Television Ratings Are Computed from Data Gathered by Means

question 35

Multiple Choice

The Nielsen television ratings are computed from data gathered by means of

• A) People meters.
• B) Telephone surveys of representative viewer sample.
• C) Smartphone apps.
• D) Gaming consoles that are attached to television sets.
• E) None of the above.

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Definitions:

Preferred Stock

A class of ownership in a corporation that has a higher claim on assets and earnings than common stock and typically does not have voting rights but has a fixed dividend.

Common Stock

A type of equity security that represents ownership shares in a corporation, providing voting rights and entitling the holder to a share of the company’s success through dividends and/or capital appreciation.

Treasury Stock

Shares that were once part of the outstanding shares and were bought back by the company.

Preferred Stock

A class of ownership in a corporation with a priority claim on assets and earnings before common stock.