Combining Real-Time Sales Data with Real-Time Social Media Mentions in Order

question 52

Multiple Choice

Combining real-time sales data with real-time social media mentions in order to better understand consumer sentiment toward an advertising campaign is an example of which data analysis technique?

• A) Neural networks
• B) Affinity
• C) Data mining
• D) Data fusion
• E) Harmonization

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Definitions:

Standard Rate

A predetermined cost or charge established for a particular good or service.

Direct Materials Quantity Variance

The difference between the actual quantity of materials used in production and the expected (or standard) quantity, multiplied by the standard cost per unit.

Standard Quantity

The expected or budgeted quantity of materials, labor, or overhead needed for production, based on norms or standards.

Actual Quantity

The real amount of inputs, such as raw materials or labor hours, consumed in the production process, as opposed to planned or standard quantities.