Successful Marketing Researchers Tend to Be Proactive Rather Than Reactive

question 13

True/False

Successful marketing researchers tend to be proactive rather than reactive.

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Definitions:

Redirect Question

A question that guides the prospect back to selling points that both parties agree on.

Direct Question

A straightforward inquiry designed to elicit a specific answer from the recipient, often used in interviews and surveys.

Free Sample

A complimentary product or service given to potential customers with the goal of introducing the product and encouraging future purchases.

Need-Payoff Question

A question posed by a salesperson to make a potential buyer consider the positive outcomes or benefits of purchasing a product or service.