Putting Systems in Place That Provide Marketing Research Data on an Ongoing

question 43

Multiple Choice

Putting systems in place that provide marketing research data on an ongoing basis is called:

• A) The project approach.
• B) The systems approach.
• C) The automated approach.
• D) The repetitive approach.
• E) The scientific approach.

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Definitions:

Labor Force

The labor force comprises all the working-age population that is either employed or actively seeking employment.

Discrimination

Unjust or prejudicial treatment of different categories of people, especially on the grounds of race, age, or sex.

Households

Units consisting of one or more people who live in the same dwelling and share meals or living accommodation; considered basic units of consumer behavior.

Percentage

A mathematical term expressing a number or ratio as a fraction of 100, used to compare proportions and compute changes in quantities.