The Challenge of Having a Marketing Information System (MIS) Be

question 23

Multiple Choice

The challenge of having a Marketing Information System (MIS) be effective is:

• A) To train managers on its use.
• B) To justify the cost of the system.
• C) To protect the data in the system from hackers.
• D) To get accurate reports from the system.
• E) To identify in advance the data that managers will need to ensure it gets in to the system.

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Definitions:

Goods Available

The total quantity of goods on hand for sale during a specific period, including both beginning inventory and purchases made.

Beginning Inventory

The value of goods available for sale at the start of an accounting period.

Cost of Purchases

The total price paid for goods acquired for resale, including transportation and handling expenses.

Periodic Inventory System

An accounting method where inventory is physically counted and valued at the end of a specific period.