A Famous Case in the 1980s Involved Coca-Cola Introducing New

question 23

Multiple Choice

A famous case in the 1980s involved Coca-Cola introducing New Coke after much research. The failure of New Coke was largely due to:

• A) A narrow conception of the research.
• B) Uneven caliber of researchers.
• C) Poor problem definition.
• D) Late and occasional erroneous findings.
• E) Personality and presentation differences.

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Definitions:

Gestures

Movements or actions, often made with fingers or hands on touchscreens and trackpads, that control or command device functions.

Administrator Account

A user account with full permissions to modify system settings, manage other users, and install software in a computing system.

Safe Mode

A diagnostic mode for operating systems that starts the system with minimal drivers and services to troubleshoot issues.

User Account

An account for a person that provides access to a computer system or service, often protected by a username and password.