Much of the Data That Marketing Managers Need to Make

question 7

Multiple Choice

Much of the data that marketing managers need to make routine decisions may already exist inside a company's databases and accessible through the company's:

• A) Corporate intranet
• B) Decision Support System
• C) Social Media networks
• D) Legacy mainframe applications
• E) Accounting spreadsheets

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Definitions:

Prospecting Method

Strategies and techniques used by salespeople to identify potential customers or leads who may have an interest in their products or services.

Orphaned Customers

Customers who feel neglected or forgotten by a brand, often after a key salesperson leaves the company.

Direct Mail

A marketing strategy that involves sending advertising materials directly to prospects or customers through postal or electronic mail.

Salesperson

An individual who sells products or services on behalf of a company, often directly to customers.