Marketing Research Is the Process of Gathering and Interpreting Data

question 20

Multiple Choice

Marketing research is the process of gathering and interpreting data for use in:

• A) Increasing sales volumes.
• B) Improving corporate profitability.
• C) Decreasing manufacturing defects.
• D) Developing more competitive products and services.
• E) Developing, implementing and monitoring the firm's marketing plans.

---

Definitions:

Business Model Test

The asset is held within a business model whose objective is to hold assets in order to collect contractual cash flows.

Cash Flows Characteristics Test

The contractual terms of the financial asset give rise on specified dates to cash flows that are solely payments of principal and interest.

Financial Asset

An intangible asset deriving value due to a contractual claim, such as cash, stock, bonds, and bank deposits.

Objective Evidence

Objective evidence refers to information, facts, or data that can be quantifiably measured or verified, uninfluenced by feelings, interpretations, or bias.