The Most Used Multivariate Data Analysis Technique in Applied Marketing

question 50

Multiple Choice

The most used multivariate data analysis technique in applied marketing research is

• A) regression analysis.
• B) frequency analysis.
• C) paired sample t-test.
• D) cross tabulation.
• E) Cramer's V.

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Definitions:

Conditioned Response

A learned reaction to a previously neutral stimulus that occurs after repeated association with an unconditioned stimulus.

Unconditioned Stimulus

A stimulus that naturally and automatically triggers a response without prior learning or conditioning.

Conditioned Stimulus

In classical conditioning, a previously neutral stimulus that, after becoming associated with the unconditioned stimulus, triggers a conditioned response.

Neutral Stimulus

A stimulus that initially produces no specific response other than focusing attention, until it is paired with an unconditioned stimulus.