A Researcher Developing a Questionnaire Becomes Aware of an Interesting

question 63

Multiple Choice

A researcher developing a questionnaire becomes aware of an interesting additional relationship that could be investigated at very little cost and effort by adding an additional item to the questionnaire. He knows that this is not vital to his present research purpose. He should

• A) investigate it to a limited extent.
• B) forget it.
• C) evaluate the cost.
• D) investigate it carefully.
• E) investigate it, as this is likely to reduce sampling error.

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Definitions:

Accounting Information System

A system of collecting, storing, and processing financial and accounting data used by decision makers.

Data Collection

The process of gathering and measuring information on variables of interest in an established systematic fashion, enabling one to answer stated research questions.

Information Dissemination

The process of distributing or spreading information to a wide audience, often used in contexts of marketing, public relations, and information technology.

Control Accounts

General ledger accounts that consolidate and summarize the detailed information from subsidiary ledgers.