If a Respondent Indicates That He Drives a Foreign Car

question 15

Multiple Choice

If a respondent indicates that he drives a foreign car, then later, in the same questionnaire, identifies it as a Ford, the editor should

• A) change the "Ford" identification to "unknown foreign."
• B) change the "foreign" identification to "domestic."
• C) throw out both responses.
• D) determine which of the responses is correct.
• E) Any of the above may be correct.

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Definitions:

Past Performance

Historical operational or financial results of an individual or organization, often used as an indicator or benchmark for future potentials.

Operating Segments

Components of an enterprise engaged in business activities from which it may earn revenues and incur expenses, including discrete financial information available.

Gross Margins

The difference between revenue and cost of goods sold, divided by revenue, expressed as a percentage, indicating the efficiency of sales relative to production costs.

Cost Centres

Parts of an organization that do not directly generate revenue but incur costs, such as departments or divisions, which are important for budgeting and cost control.