The Use of a "No Opinion" Option in Fixed-Alternative Response

question 25

Multiple Choice

The use of a "no opinion" option in fixed-alternative response questions is

• A) not necessary, because individuals will always express an opinion.
• B) recommended by all leading authorities on questionnaire design.
• C) not recommended since it allows individuals to "take the easy way out."
• D) appropriate if pretesting or exploratory research reveals that 20-25% of the respondents either don't know or don't hold an opinion.
• E) not likely to affect the results of the survey.

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Definitions:

Issue Price

The price at which new securities are offered to the public by an issuer.

Present Value

Today's value of a future financial sum or series of payments, calculated with a certain return rate.

Market Rate

The current price or interest rate of goods, services, or securities in the marketplace, determined by supply and demand forces.

Premium

A premium refers to the amount paid for buying insurance or the amount paid over the face value of bonds.