In Marketing Research, All of the Following Are Levels of Measurement

question 1

Multiple Choice

In marketing research, all of the following are levels of measurement EXCEPT

• A) ratio.
• B) ordinal.
• C) interval.
• D) nominal.
• E) conscious.

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Definitions:

Storehouse

A place where goods and merchandise are stored; a warehouse.

Persona

Persona refers to the social face or character an individual presents to the world, often influenced by societal expectations.

Personality Structures

The organized patterns of behaviors and attitudes that make up an individual's distinctive personality, as seen in theories such as Freud's psychoanalytic theory.

Persona

An aspect of someone's character that is presented to or perceived by others.