In Marketing Research, All of the Following Are Levels of Measurement

question 1

Multiple Choice

In marketing research, all of the following are levels of measurement EXCEPT

• A) ratio.
• B) ordinal.
• C) interval.
• D) nominal.
• E) conscious.

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Definitions:

User-Generated Content

consists of content created and shared by internet users rather than traditional publishers or companies.

Social Networking

The use of internet-based platforms to create, share, and engage with social networks, including both individuals and organizations.

Product Quality

The characteristics of a product that determine its ability to meet the needs or expectations of users.

Quality Problems

Issues related to the inability of products or services to meet predetermined standards or expectations, affecting customer satisfaction and performance.