What Type of Scale Is the Following? "What Is Your

question 77

Multiple Choice

What type of scale is the following? "What is your gender? 1 Male 2 Female

• A) Nominal scale
• B) Ordinal scale
• C) Interval scale
• D) Ratio scale
• E) Likert scale

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Definitions:

Target Market

A specific group of customers at which a company aims its products and services.

Positioning

The process of establishing and maintaining a certain perception of a product or brand in the minds of consumers, relative to competing brands.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, traditionally identified as product, price, place, and promotion.

Marketing Mix

A combination of factors that can be controlled by a company to influence consumers to purchase its products, typically summarized as product, price, place, and promotion.