Dial Soap's Brand Managers Want to Know Which of Three

question 8

Multiple Choice

Dial soap's brand managers want to know which of three proposed end-aisle displays works the best in terms of catching consumers' attention. They set up prototypes of the three displays in three supermarkets in a large metropolitan area and visit each to observe consumers body language, time spent at each display, etc. Which technique are the managers using?

• A) Direct observation
• B) Past records
• C) Archives
• D) Survey
• E) Indirect observation

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Definitions:

Sherif

A psychologist known for his work on group norms and social influence.

Competition

The activity or condition of striving to gain or win something by defeating or establishing superiority over others.

Free-Rider Effect

Gaining the benefits of group membership by avoiding costly obligations of membership and by allowing other members to incur those costs.

Self-Interest

The consideration of personal benefit or advantage, which often motivates behavior and decision-making.