Why Might Successful Brick-And-Mortar Firms Want to Use Different Brand

question 3

Multiple Choice

Why might successful brick-and-mortar firms want to use different brand names online and offline?

• A) to avoid harming the brand's name by associating it with a risky product or channel
• B) to avoid inadvertently repositioning the offline brand due to a success on the Internet
• C) to position differently the online and offline brands
• D) all of the above

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Definitions:

Neutral Word

Neutral word refers to vocabulary that does not convey strong emotions and is not biased towards positive or negative connotations.

Dissociative Identity Disorder

A mental disorder characterized by the presence of two or more distinct personality states that control a person's behavior in different contexts.

Personalities

Broad patterns of traits and behaviors that make up individual character and are relatively stable over time.

Awareness

The state or ability to perceive, feel, or be conscious of events, objects, or sensory patterns.