Marketers Commonly Base Their Segmentation of Consumer Markets on ________

question 29

Multiple Choice

Marketers commonly base their segmentation of consumer markets on ________.

• A) demographics
• B) geographic location
• C) psychographics
• D) all of the above

---

Definitions:

Utilities Incurred

Costs accumulated from the consumption of utility services such as electricity, water, and gas.

Selling and Administrative Expense

Combined costs related to the selling of goods and the general administrative activities of a company, excluding production costs.

Direct Materials

Raw materials that are consumed in the production process and can be directly attributed to specific products.

Production Labor

The workforce involved in the manufacturing process, whose wages are considered a direct labor cost affecting the cost of goods sold.