________ Represent an Important Group for E-Marketers to Target to Develop

question 28

Multiple Choice

________ represent an important group for e-marketers to target to develop strong buzz or word of mouth.

• A) Influentials
• B) Market Leaders
• C) Hispanics
• D) Millennials

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Definitions:

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited only by the second stimulus is eventually elicited by the first stimulus alone.

Conditioned Stimulus

A previously neutral stimulus that, after becoming associated with the unconditioned stimulus, eventually triggers a conditioned response.

Unconditioned Stimulus

A stimulus that naturally and automatically triggers a response without the need for prior learning.

Variable-interval

In the context of psychology, a schedule of reinforcement where a response is rewarded after an unpredictable amount of time has passed.