________ Is the Process of Adding a Set of Meaningful

question 27

Multiple Choice

________ is the process of adding a set of meaningful and valued differences to distinguish the company's offering from competitors' offerings.

• A) Positioning
• B) Differentiation
• C) Marketing
• D) Customization

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Definitions:

Consumption

The use of goods and services by households, an activity that provides utility to consumers and drives demand in the economy.

Borda Count

A voting system where voters rank options in order of preference, and options are awarded points based on their rank position in each vote.

Candidates

Individuals who are considered for a position, role, or opportunity, often in the context of elections, job openings, or competitions.

Voters

Individuals who are eligible and participate in an election process to choose representatives or make decisions in referenda.