Most Marketers Believe That Demographics Are Useful for Finding Targets

question 23

True/False

Most marketers believe that demographics are useful for finding targets for communication but are less than ideal for predicting online purchase behavior.

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Definitions:

Guidance

The process of directing, influencing, or providing advice to others in their decisions or actions.

Catharsis

The process of releasing and thereby providing relief from strong or repressed emotions.

Altruism

The selfless concern for the well-being of others, often leading to acts of kindness without expectation of reward.

Black Friday

An annual event in the United States and increasingly worldwide, known as a major shopping day with significant discounts, following Thanksgiving Day.