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Consumers apply psychic resources when web pages are difficult to comprehend.
Pavlov
Russian physiologist known for his work in classical conditioning, particularly involving the salivary response of dogs.
Sometimes-Opponent-Process Theory
A theory suggesting that emotional and behavioral reactions adjust to opposite states from those initially induced by a stimulus over time.
Conditioned Stimulus
An initially neutral stimulus that, after being linked with an unconditioned stimulus, starts to produce a conditioned response.
Conditioned Response
A conditioned response is an automatic reaction established by learning to an initially neutral stimulus after being repeatedly paired with an unconditioned stimulus that triggers an automatic response.
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