Trusted Brand Names, Such as Microsoft and Apple, Generate Customer

question 9

True/False

Trusted brand names, such as Microsoft and Apple, generate customer trust and add to customer-perceived benefits. Therefore, they can command higher prices from customers.

---

Definitions:

Feared Stimuli

External objects or situations that provoke a strong fear response due to anxiety, phobias, or traumatic experiences.

In Vivo Exposure

A behavioral therapy technique that involves exposing the patient to the actual anxiety-producing stimuli, rather than imagining the scenario, to help overcome fears or undesirable behaviors.

Operant Conditioning

A method of learning that employs rewards and punishments for behavior, emphasizing the idea that behaviors followed by positive outcomes are more likely to recur.

Intermittently Reinforced

A conditioning schedule where responses are sometimes rewarded, strengthening behavior unpredictably.