________ Can Perform All Data Mining, Customer Profiling, and RFM

question 18

Multiple Choice

________ can perform all data mining, customer profiling, and RFM analysis at any time through access to the data warehouse and distribute results to appropriate staff members.

• A) IT personnel
• B) Individual marketing personnel
• C) Data warehouse consultants
• D) Transaction processing databases

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Definitions:

Socially Appropriate

Behaviors or actions that are accepted and expected by society or a specific social group.

Socially Inappropriate

Behavior or language that is not acceptable or considered offensive by societal norms and expectations.

Erving Goffman's Dramaturgy

A sociological perspective introduced by Erving Goffman that views social interactions as theatrical performances, where individuals present themselves in ways that will be accepted by others.

Discreditable Stigmas

Pertains to attributes or characteristics that, once known, could lead to negative stereotypes and discrimination against an individual.