Data Mining Allows Marketers to Uncover Data Patterns That Can

question 17

Multiple Choice

Data mining allows marketers to uncover data patterns that can help them ________.

• A) refine marketing mix strategies
• B) identify new product opportunities
• C) predict consumer behavior
• D) all of the above

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Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.