Data Mining Allows Marketers to Uncover Data Patterns That Can

question 17

Multiple Choice

Data mining allows marketers to uncover data patterns that can help them ________.

• A) refine marketing mix strategies
• B) identify new product opportunities
• C) predict consumer behavior
• D) all of the above

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Definitions:

Paired-Associates Learning

A learning process where items to be learned are presented in pairs so that when one item of a pair is presented, the other is recalled.

Object Permanence

The understanding that objects continue to exist even when they cannot be seen, heard, or otherwise sensed, a concept crucial in cognitive development in infancy.

Conservation

The understanding that some properties of an object or substance remain the same even when its appearance is altered in some way, a concept important in cognitive development.

Mnemonic Devices

Techniques or tools that aid in the memorization and retrieval of information through associations and patterns.