Examlex
What are the most important inclusions in a marketing knowledge database?
Optimism
The inclination to maintain a hopeful and positive attitude towards the future, expecting good outcomes.
Power And Authority
Refers to the capacity to influence or control others' actions and the legitimate right to make decisions, respectively.
Ideal Self
The way you would like to be or plan to become.
Instrumental Values
Values that act as means to an end, guiding behavior towards achieving certain goals or desirable states.
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