Data Mining Allows Marketers to Uncover Data Patterns That Can

question 17

Multiple Choice

Data mining allows marketers to uncover data patterns that can help them ________.

• A) refine marketing mix strategies
• B) identify new product opportunities
• C) predict consumer behavior
• D) all of the above

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Definitions:

Effective Interest Method

An accounting technique for amortizing bond premium or discount over the life of the bond in a way that reflects a constant interest rate.

Amortization Table

A schedule that details each payment on an amortizing loan (such as a mortgage), including how much of each payment is interest vs. principal and the remaining balance.

Semiannual Interest

Semiannual interest is interest that is calculated and paid twice a year on investments or loans.

Straight-Line Method

A depreciation technique that allocates an equal amount of depreciation expense over the useful life of an asset.