Successful Global E-Marketers Understand That One of the Keys to Success

question 14

Multiple Choice

Successful global e-marketers understand that one of the keys to success is to ________.

• A) have a strategy that is adaptable to different local markets
• B) have a strategy that is similar in all countries
• C) have a strong wireless campaign
• D) emphasize web design and graphic in their web sites

---

Definitions:

Leisure

The time available for purposes other than earning money to buy marketed goods.

Nonmarket Use

Utilization or value derived from a good or service outside of commercial or financial transactions, typically involving public or shared resources.

Labor Supply

The total hours that workers are willing and able to work at a given wage rate, across different jobs and industries.

Substitution Effect

The change in quantity demanded of a good due to a change in its price, leading consumers to switch to or from substitute products.