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Discuss Global Trends Related to the Adoption of Smartphones, and What

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Essay

Discuss global trends related to the adoption of smartphones, and what e-marketers must understand about these trends.


Definitions:

Temporal Precedence

A condition in causal research where the cause must occur before the effect can be observed.

Covariation

The measure of how changes in one variable are associated with changes in another variable.

Applied Research

Inquiry focused on addressing real-world issues rather than purely gaining understanding for its own merit.

Describing Behavior

The process of observing and detailing actions or responses in a specific and objective manner.

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