A Trademark Can Be ________

question 1

Multiple Choice

A trademark can be ________.

• A) a computer program
• B) patented
• C) a symbol or design
• D) copied by other companies or organizations

Comprehend measures of advertising effectiveness (reach, frequency, GRPs, CPM).

Learn the significance of advertising frequency and its impact on consumer response.

Calculate and interpret CPM (Cost Per Thousand) for various media options.

Understand the role of repetitive exposure in advertising effectiveness.

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Definitions:

Olfactory System

The sensory system responsible for smell, starting from the nasal cavity to the olfactory cortex in the brain.

Limbic System

An intricate network of nerves and pathways in the brain that regulates instinct and emotional state, governing fundamental emotions like fear, pleasure, and anger as well as primal impulses such as the need for food, sexual activity, domination, and nurturing offspring.

Forebrain

The anterior part of the brain, including the cerebral hemispheres, the thalamus, and the hypothalamus, responsible for a variety of functions including cognition, sensory processing, and motor responses.

Neocortex

The most evolved part of the cerebral cortex that involves higher functions such as sensory perception, generation of motor commands, spatial reasoning, conscious thought, and in humans, language.