In the Fifth Step of the E-Marketing Planning Process ________

question 28

Multiple Choice

In the fifth step of the e-marketing planning process ________ tactics are especially important to e-marketers because information technologies are especially adept at automating these processes.

• A) business process
• B) budgeting
• C) information gathering
• D) evaluation plan

---

Definitions:

Top-Down Change

Organizational change initiatives that are initiated and guided by the top management or leadership of an organization.

Crisis Management

The process by which an organization deals with a disruptive and unexpected event that threatens to harm the organization or its stakeholders.

Unplanned Change

Alterations or modifications that occur without prior planning or expectation, often requiring immediate response or adaptation.

Negative Consequences

Detrimental outcomes that result from actions or decisions.