As One of the Social Media Performance Metrics, Action Metrics

question 2

Multiple Choice

As one of the social media performance metrics, action metrics could include all of the following except:

• A) click-through
• B) share of voice
• C) event attendance
• D) purchase

---

Definitions:

Neuroticism

Neuroticism is a personality trait characterized by tendencies towards anxiety, depression, self-doubt, and other negative feelings.

Eysenck's Biological

Refers to a theory of personality that suggests traits are influenced by biological processes.

Trait Theory

A perspective in psychology that focuses on the identification and measurement of specific personality characteristics and how they differ among individuals.

Stability

The quality of being resistant to change and capable of maintaining a consistent state over time.