Which of the Following Represents a Major Shift in Current

question 14

Multiple Choice

Which of the following represents a major shift in current marketing practice?

• A) From high fixed costs to low fixed costs
• B) From mass marketing to individualized marketing
• C) From focusing on a small base of customers to focusing on acquiring many new customers
• D) All of the above

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Definitions:

New Forms Of Technology

Innovative advancements and creations in technology that significantly alter the way individuals, businesses, and societies operate or interact.

Mass Society Theory

A sociological perspective that suggests society is integrated by a shared mass culture, often influenced by media, and marked by a loss of individuality.

Émile Durkheim

A founding figure in sociology, Durkheim is known for his exploration of social phenomena including the study of social cohesion and the role of religion in society.

Collectivity

A substantial number of people who join together on the basis of loosely defined norms.