Companies Obtain Transactional, Behavioral, and Interaction Data About Prospects, Business

question 15

Multiple Choice

Companies obtain transactional, behavioral, and interaction data about prospects, business customers, and end customers through ________.

• A) personal disclosure
• B) automated tracking of the sales force
• C) website activity
• D) all of the above

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Definitions:

Substance Abuse

The injurious or risky utilization of substances that affect mental processes, including alcohol and unlawful drugs.

Selective Attention

The cognitive process of focusing on one particular object or task in the environment while ignoring others.

Cocktail Party Effect

The ability of individuals to focus one's auditory attention on a specific source while filtering out a range of other stimuli, as at a noisy gathering.

Cognitive Neuroscience

A branch of neuroscience that studies the biological processes and aspects that underlie cognition, with a focus on the neural connections in the brain involved in mental processes.