In Order to Keep Customers from Viewing Their Communications as Spam

question 7

Multiple Choice

In order to keep customers from viewing their communications as spam, the firm should build relationships by ________.

• A) offering promotions
• B) purchasing new consumer lists periodically
• C) using consumer information to build more precise target profiles
• D) rewarding customers for giving out their friend's e-mail addresses

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Definitions:

Sales Volume

The total number of units or products sold within a specific period.

Fixed Expense

Overheads that stay the same, no matter how much is produced or sold, encompassing charges such as property rent, staff paychecks, and insurance coverage costs.

Break-Even

Break-even refers to the point at which total costs and total revenues are exactly equal, resulting in neither profit nor loss.

Variable Expense

Costs that vary directly with the level of production or sales volume, such as raw materials and direct labor costs.