In Making an Internet Buy, What Is the Formula for Calculating

question 14

Multiple Choice

In making an internet buy, what is the formula for calculating CPM?

• A) Ad cost multiplied by audience size, divided by 1,000
• B) Audience size divided by ad cost, multiplied by 1,000
• C) Ad cost divided by audience size, multiplied by 1,000
• D) Ad cost multiplied by audience size, multiplied by 1,000

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Definitions:

Lean Principles

A management philosophy focused on minimizing waste within manufacturing systems while simultaneously maximizing productivity.

Service Businesses

Companies that provide intangible products or services, such as consulting, repair, or maintenance.

Non-Value-Added

Processes or activities that do not add value or contribute to the customer's perceived value of a product or service.

Cell Conversion Costs

Expenses incurred during the transformation of materials into finished goods, specifically within a manufacturing cell or unit.