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The AIDA Model Is Comprised of Four Elements, Namely Awareness

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The AIDA model is comprised of four elements, namely awareness, interest, decision, and action.


Definitions:

Social Psychology

The scientific study of how individuals think, influence, and relate to one another within a social context.

High Performance

Achieving significantly better outcomes or efficiency levels than standard benchmarks or expectations.

Social Relationships

Pertains to connections or interactions between individuals or groups in a social context, influencing behaviors and attitudes.

Edgar Schein

A notable American organizational psychologist known for developing seminal theories on organizational culture and leadership.

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