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Discuss the major differences between owned, earned, and paid media.
Countercultures
Groups in which the patterns of values and philosophies outwardly reject those of the organization or social system.
Subcultures
Groups exhibiting unique patterns of values and philosophies not consistent with the dominant culture of the larger organization or system.
Ethnic
Relating to a population subgroup with a common national or cultural tradition, often characterized by distinct language, culture, and sometimes physical characteristics.
Internal Adaptation
The process by which an organization or organism adjusts to changes within its internal environment.
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