Explain How the AIDA ("Think, Feel, Do") Hierarchy of Effects

question 11

Essay

Explain how the AIDA ("think, feel, do") hierarchy of effects model relates to marketing on the internet.

Identify and understand the terms and abbreviations related to the gastrointestinal system.

Know the basic concepts of electricity and charges as they relate to atoms and molecules.

Understand the concept of utility and how it drives consumer choices.

Apply the utility maximization principle to determine optimal consumption bundles.

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Definitions:

Power

The capacity or ability to direct or influence the behavior of others or the course of events.

Discretionary Stakeholder

Stakeholders whose involvement with an organization or project is based on choice rather than necessity or contractual obligation.

Discretionary Stakeholder

A party with a non-essential interest or stake in a project or business that can affect or be affected by its outcome but is not engaged in daily operations.

Influence

The capacity to have an effect on the character, development, or behavior of someone or something.