In What Ways Does the Internet Add Value to the Marketing

question 31

Essay

In what ways does the internet add value to the marketing communications function? Your answer should include at least three of the four ways listed in the text and give an example for each.

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Definitions:

Conditioned Reinforcer

A stimulus that gains its reinforcing power through its association with a primary reinforcer.

Partial Reinforcer

A type of reinforcement strategy where a reward is given only some of the time after the desired behavior is exhibited.

Primary Reinforcer

A naturally reinforcing stimulus like food or water, which does not require learning to become pleasurable or desirable.

Fixed-Interval

A schedule of reinforcement where rewards are provided after a specific and constant period of time has passed.