In Order to Avoid Upsetting Customers Who Learn They Are

question 21

Multiple Choice

In order to avoid upsetting customers who learn they are getting different prices than their neighbors, e-marketers should use customer-accepted reasons. These reasons may include ________.

• A) giving discounts to new customers
• B) giving discounts to loyal customers
• C) adjusting shipping fees due to outlying locations
• D) all of the above

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Definitions:

Consistency Effect

The tendency for people to seek, interpret, and remember information that confirms their preexisting beliefs and attitudes.

Superimposing

The process of laying or placing one thing over another, typically in a way that both are still evident, often used in visual arts or image processing.

Direct Perception Checking

Asking the observed person to confirm an interpretation or a perception about him or her.

Uncertainty Reduction

The process of acquiring information to reduce the level of uncertainty or unfamiliarity in interactions, especially in initial encounters.