In Order to Avoid Upsetting Customers Who Learn They Are

question 21

Multiple Choice

In order to avoid upsetting customers who learn they are getting different prices than their neighbors, e-marketers should use customer-accepted reasons. These reasons may include ________.

• A) giving discounts to new customers
• B) giving discounts to loyal customers
• C) adjusting shipping fees due to outlying locations
• D) all of the above

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Definitions:

Independent Samples

Two or more groups of samples that are selected from populations such that the selection of a sample does not influence the selection of the other samples.

Point Estimate

A point estimate is a single value approximation of a population parameter based on sample data.

Population Proportions

The fraction or percentage of the population that has a particular property or characteristic.

P-Value

The probability of observing results as extreme as those obtained during a study, assuming the null hypothesis is accurate.