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Marketers Face New Challenges with the Advent of Streaming, On-Demand

question 9

Essay

Marketers face new challenges with the advent of streaming, on-demand, and other digital video recorders. What is the main challenge and what have companies like Roku or Hulu done to alleviate some of the concerns of marketers?


Definitions:

Ebbinghaus

Refers to Hermann Ebbinghaus, a German psychologist who pioneered the experimental study of memory, known for his discovery of the forgetting curve and the spacing effect.

False Memories

Recollections of events that did not actually occur, often constructed by the brain or suggested by others.

Visual Images

Pictures, visual scenes, or representations created in the mind or displayed by various technologies.

Real Events

Instances or occurrences that actually take place in reality, as opposed to being imagined or theoretical.

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