Examlex
Marketing gains refer to synergistic gains from merger due to revenue enhancement.
Valence
In psychology, the intrinsic attractiveness or aversiveness of an event, object, or situation.
Drive Theory
A psychological theory that posits human behavior is motivated by biological drives to meet needs such as food, water, or sleep.
Approach-Avoidance
refers to a psychological conflict involving a single goal or situation that has both attractive and repelling aspects, affecting decision-making and behavior.
Utilitarian Needs
are needs that are pragmatic and practical, fulfilling a functional requirement rather than an emotional one.
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